More than just walls and a place to sleep, a home is where life’s defining milestones happen — and now, your story could win you a 3-day, 2-night Boracay getaway for two.
Following the success of its first edition, Idesia’s “Bahay Goals, Buhay Goals” Season 2 invites homeowners and homebuyers to turn their homeownership journeys into short-form vlogs. The Idesia contest, which runs from August 14 to October 31, 2026, puts the spotlight not on picture-perfect houses but on the lives unfolding inside them.
Participants are asked to create a 1- to 3-minute vertical vlog showing how their Idesia home has become part of their family’s milestones, personal achievements, cherished memories, and everyday moments.
And there is a great incentive to tell that story: the grand prize includes round-trip airfare and accommodations for two in Boracay, turning a celebration of your dream home into an opportunity to create new memories somewhere far from it.
“Through Bahay Goals, Buhay Goals, we want to celebrate the real experiences of our homeowners and inspire future homebuyers by showing how owning an Idesia home can help turn dreams into reality,” said Atty. Marianne Reyna Lina Cruz, CEO and President of P.A. Properties Hankyu Hanshin.
More than a house
IMAGE CREDIT: Idesia
The campaign reflects a simple idea: homeownership is rarely just about owning property.
It can mean finally having a space where children grow up, a kitchen where family recipes are passed down, or a living room that slowly fills with memories. Sometimes, it is simply the feeling of having a place that is truly yours.
Idesia is inviting homeowners to capture those moments in their own voice.
Eligible participants include Idesia homeowners and homebuyers, immediate family members living in the same household, and registered brokers or sellers who are also Idesia homeowners or homebuyers. Those who joined the first season but did not make the Top 3 can also participate.
Entries must come from homeowners of any of these Idesia communities:
- Idesia Cabuyao
- Idesia Cabuyao East
- Idesia Dasmariñas
- Idesia Heights
- Idesia Lipa
- Idesia San Jose del Monte
Only one entry per household is allowed, and videos must be submitted in 1080 × 1920 vertical format, using original or royalty-free music.
Because every good story deserves a reward
While the Boracay getaway takes the spotlight, there are other prizes up for grabs.
The Second Prize is a one-night stay for two at Hotel Okura, while the Third Prize offers a premium Japanese dining experience for two.
There is also a Voter’s Choice Award, which comes with a ₱3,000 cash prize, while the 4th to 10th placers will receive a ₱500 Uniqlo Gift Certificate and ₱1,000 worth of exclusive Idesia merchandise.
Winners will be announced on November 13, 2026, through Idesia’s official Facebook and Instagram pages. Winners will also be notified through registered mail, email, and SMS.
At its heart, however, Bahay Goals, Buhay Goals is less about winning a prize and more about telling the story behind the address.
Because sometimes, the most meaningful part of a dream home isn’t the house itself.
It’s everything that happens inside it.
For the complete contest mechanics, visit the official Idesia website.
