From planting trees to creating livelihoods: How AXA is rethinking corporate volunteerism

AXA Philippines mobilized over 2,000 employees during AXA Week for Good 2026, advancing sustainable livelihoods, environmental stewardship, and resilient communities nationwide.

IMAGE CREDIT: AXA Philippines

Sustainability isn’t always about planting more trees or reducing waste. Sometimes, it’s about helping communities build opportunities that continue long after volunteers have gone home.

That idea sits at the heart of AXA Week for Good 2026, where more than 2,000 employees across the Philippines took part in initiatives designed not only to give back, but also to create lasting social and environmental impact.

Held under the theme “AXA on a Mission: Together We Move Forward,” this year’s employee volunteer program reflects AXA Philippines‘ growing focus on partnerships that help communities become more resilient through livelihood, environmental stewardship, education, and responsible resource use.

“When our employees come together, the impact multiplies,” said Sharon Hernandez, Chief Human Resources Officer of AXA Philippines. “This year, we’re investing more into partnerships that can help communities thrive in the long run. We wanted volunteerism to go beyond participation and become part of a sustained journey with our partners through livelihood initiatives, skills sharing, and learning and sustainability programs.”

Growing something that lasts

One of the strongest examples of that philosophy can be found in Siniloan, Laguna.

What began as a forest restoration initiative last year has since grown into Medinilla Café, a community livelihood project developed in partnership with Fostering Education and Environment for Development Inc. (FEED).

AXA’s inaugural “Declutter for a Purpose” initiative helped raise funds to support Medinilla Café and local livelihoods.

Rather than considering the project complete after the trees were planted, AXA returned this year with another way to support the community.

Through its first-ever “Declutter for a Purpose” campaign, employees donated pre-loved items that were sold to raise funds for the café’s operations. Unsold items will be passed on to partner communities, extending the initiative’s value while helping reduce unnecessary waste.

The project reflects a broader view of sustainability — one that connects environmental restoration with economic opportunity.

Communities that can thrive on their own

AXA is also expanding its collaboration with Project PEARLS, supporting community gardens that aim to improve food security while creating additional sources of income for families.

The initiative highlights how sustainability extends beyond environmental protection. By helping communities grow their own food and explore livelihood opportunities, the partnership seeks to strengthen long-term resilience rather than provide short-term assistance.

It’s an approach that recognizes lasting change often comes from equipping communities with the resources and skills to support themselves.

Sustainability starts with everyday choices

The “Impact for Action Podcast Series” featured partner organizations sharing insights on sustainability, literacy, disaster preparedness, and more.

The week also encouraged employees to think differently about their own role in creating positive change.

An e-waste collection drive promoted responsible disposal by collecting old electronic devices for refurbishment or recycling, with proceeds supporting Project PEARLS. Meanwhile, remote volunteers contributed by developing reading materials for children through Learning Buddies and sharing nutritious, budget-friendly recipes for families through Love in Every Bite.

Employees also participated in the “Impact for Action Podcast Series,” where nonprofit organizations and sustainability advocates explored topics including environmental stewardship, disaster preparedness, literacy, workplace safety, and circular economy practices.

Participating organizations included BINHI English Literacy Foundation, FEED Inc., ASSIST, Humble Sustainability, Upstyle, The Soilmate Collective, and the AXA Foundation.

Rather than limiting volunteerism to a single week, the sessions also encouraged employees to stay involved with community initiatives throughout the year.

Looking beyond volunteer hours

AXA employees in one of the company’s forest restoration initiatives. (IMAGE CREDIT: FEED)

Corporate volunteer programs have traditionally been measured by the number of participants or hours rendered.

AXA’s latest initiative suggests another way to measure success — by looking at whether today’s volunteer efforts can help create opportunities that continue months or even years later.

From supporting community-run enterprises and promoting circular economy practices to encouraging food security and environmental stewardship, AXA Week for Good reflects a broader shift toward sustainability as an ongoing commitment rather than a one-time campaign.

Because in the end, the most meaningful volunteer work may not be measured by what happens during a single day of service, but by what continues to grow long after it ends.