Boracay, Palawan and Cebu may still be firmly on every travel bucket list, but Filipino travelers are increasingly looking beyond the country’s most familiar tourist circuits and destinations.
From quiet islands and mountain escapes to destinations where culture and community are part of the experience, the next travel trend could be all about going somewhere that feels a little less expected.
Travel platform Klook has highlighted several destinations that deserve a spot on travelers’ radars, including Romblon, Catanduanes, Guimaras, Antique, Camiguin and South Cotabato. Its travel guides point to destinations where natural scenery, adventure and local culture come together without relying solely on the usual tourist hotspots.
So, if your travel group chat has been stuck on “Boracay ulit?” for the fifth time, here are some places worth putting on the itinerary.
Romblon: The low-key island escape
Romblon’s waterfalls offer different ways to explore beyond the typical beach trip
Romblon is the kind of destination that makes you wonder why it isn’t talked about more.
Klook describes the province as a less-crowded island destination made up of 20 islets, with everything from sandbars and waterfalls to hiking trails and diving spots. Cresta de Gallo, Mount Guiting-Guiting, and the province’s waterfalls offer different ways to explore beyond the typical beach trip.
It is also known as the Marble Capital of the Philippines, giving travelers a cultural and local-industry angle alongside its natural attractions.
The vibe: island adventure without the full tourist-crowd energy.
Catanduanes: For the “I need a reset” trip
A scenery at Binurong Point in Catanduanes that looks straight out of a cinematic travel reel
If your idea of a vacation involves dramatic coastlines, open spaces and fewer crowds, Catanduanes deserves a look.
Klook highlights Binurong Point for its windswept hills and cliffside views, while Puraran Beach is known for its surf. The island also has beaches, waterfalls, caves and coral gardens, making it a destination for travelers who want more than simply staying by the shore.
For travelers chasing scenery that looks straight out of a cinematic travel reel, Catanduanes has plenty to work with.
Guimaras: More than just mangoes
Guimaras has long been associated with one thing: mangoes. But there is more to the island than its famously sweet fruit.
Klook points to destinations such as Tatlong Pulo and Guisi Lighthouse and Beach, where travelers can combine beaches, snorkeling, island-hopping and history in one trip.
That combination makes Guimaras particularly interesting for travelers who want a slower island experience without completely going off the grid.
Antique: Where mountains meet the sea
You can build an itinerary around both relaxation and adventure in Antique
Antique is another destination that could easily become a favorite among travelers looking for something different.
The province combines coastal scenery with mountain adventures, from kawa baths in Tibiao to islands such as Nogas and Mararison. Klook also highlights Seco Island, known for its white sand and clear waters, as well as its appeal to kiteboarding enthusiasts.
The best part? You can build an itinerary around both relaxation and adventure instead of choosing between the two.
Camiguin: Tiny island, big main-character energy
The Sunken Cemetery in Camiguin
Camiguin may be small, but it packs a surprising amount into one destination.
The island is home to volcanoes, waterfalls, hot springs, beaches and the famous Sunken Cemetery. Klook also highlights Mount Hibok-Hibok and the island’s rural character, giving travelers plenty of options beyond the usual sightseeing checklist.
And if you’re planning around food, Camiguin’s lanzones are another reason to time your trip right.
South Cotabato: A different side of Philippine travel
South Cotabato’s scenic destinations gives you a chance to experience the area’s cultural identity
For travelers ready to switch beach days for mountains, lakes and culture, South Cotabato offers a completely different experience.
Klook highlights Lake Sebu and its Seven Falls, along with T’boli culture, outdoor activities and local cuisine. The destination offers opportunities for trekking, biking and other adventures while giving visitors a chance to experience the cultural identity of the area.
It is a reminder that Philippine tourism is not defined by beaches alone.
The hidden-gem era is already here
The growing interest in lesser-known destinations does not necessarily mean travelers are abandoning Boracay, Palawan or Cebu. Instead, it points to a broader shift in what people want from a trip.
Klook’s more recent travel content has also highlighted destinations such as Siargao among places to watch in 2026, describing the island as more than a surfing destination with its lagoons, rock pools, island-hopping spots and growing focus on sustainable tourism.
Meanwhile, Klook’s list of underrated Philippine beaches includes places such as Calaguas, Seco Island, Kanaway Beach, Dahican Beach, Colibra Island and Panampangan Island.
The message is pretty clear: you don’t always need to follow the most popular itinerary to have a memorable Philippine trip.
Maybe your next favorite place isn’t trending yet
There is something exciting about visiting a destination before it becomes everyone’s next “must-go” spot.
For Filipino travelers, exploring emerging destinations can mean discovering new landscapes, supporting local communities and experiencing cultures and traditions that may not be part of the standard tourist itinerary.
And with thousands of islands and countless towns still waiting to be explored, there is no shortage of places beyond the usual travel circuit.
So the next time someone asks, “Boracay or Palawan?”, maybe the answer can be: “Neither. Let’s try somewhere new.”
Travel tip: Lesser-known destinations can also have fewer ATMs, limited connectivity and less-developed tourism infrastructure. Klook recommends preparing cash, checking weather conditions, respecting local customs and environments, and traveling responsibly when visiting more remote locations.
