For FEARNOTs around the world, LE SSERAFIM‘s newest chapter has officially begun — and Spotify is making sure fans have a front-row seat.
Fresh off the release of their highly anticipated second studio album, PUREFLOW pt. 1, the five-member K-pop powerhouse is giving fans exclusive access to performances and behind-the-scenes conversations through a series of Spotify releases that capture the excitement of their latest comeback.
The celebration began in Seoul, where Spotify hosted “PURE FLOWERS LIVE,” a special event that brought together the group and their devoted fans ahead of the album’s official launch. (PURE FLOWERS LIVE was the latest in a series of landmark Spotify events around the world – following the recent SWIMSIDE in New York City for BTS’ comeback, Billions Club Live with Bad Bunny in Tokyo, and Billions Club Live with Olivia Rodrigo in Barcelona.)
The intimate showcase also marked the first-ever live performances of several new tracks, including “BOOMPALA,” “Creatures,” and “Sonder,” alongside lead single “CELEBRATION” and fan favorites “SPAGHETTI” and “CRAZY.”
Now, fans who couldn’t make it to Seoul can experience the magic for themselves.
Spotify has released the group’s first-ever live performance video for “BOOMPALA,” allowing audiences worldwide to witness one of the most anticipated moments from the event.
Now also available is a special K-Pop ON! Video Podcast featuring LE SSERAFIM in a candid conversation about the new album, their artistic evolution, and the personal growth that has shaped this latest chapter of their journey.
More exclusive performance videos from PURE FLOWERS LIVE are expected to roll out on Spotify in the coming days, extending the celebration far beyond the concert venue and connecting fans across continents.
The moment serves as another milestone in LE SSERAFIM’s remarkable rise from promising newcomers to global K-pop sensations.
Back in 2023, the group was selected as part of Spotify’s RADAR program, an initiative designed to spotlight emerging artists and help them expand their reach internationally. Three years later, that investment has paid off in spectacular fashion. According to Spotify, LE SSERAFIM’s annual streams have grown more than fourfold since joining the program.
Their impact on the platform is equally impressive. The group’s songs have appeared in more than 33,000 Spotify chart placements worldwide and have been added to over 46 million playlists. Today, LE SSERAFIM boasts more than 15 million monthly listeners, with major fan bases spanning the United States, Japan, Indonesia, Mexico, Brazil, Thailand, South Korea—and notably, the Philippines, where K-pop continues to enjoy massive popularity.
“LE SSERAFIM has built a remarkable global fandom on Spotify, and PURE FLOWERS LIVE was a powerful example of the connection they continue to create with fans around the world,” said John Han, Head of Music at Spotify Korea.
The event is the latest in Spotify’s growing lineup of global fan experiences designed to bring audiences closer to the artists they love. Previous initiatives have included exclusive live events featuring some of music’s biggest names, from BTS and Bad Bunny to Olivia Rodrigo.
For LE SSERAFIM, however, PURE FLOWERS LIVE is about more than a comeback. It marks the beginning of a new era — one shared not only with the fans who filled the venue in Seoul, but with millions of listeners around the world who continue to follow their journey, one song at a time.
