One viral cooking video can turn an unfamiliar appliance into the internet’s next must-have kitchen gadget.
That’s the wave SharkNinja, the global company behind the Shark and Ninja brands, is riding as Filipinos gear up for the 8.8 online shopping season. Riding on the popularity of its products across TikTok and other social media platforms, the company is rolling out discounts, exclusive bundles, and limited-time freebies on its website, Shopee, and Lazada until August 10.
Not too long ago, discovering a new kitchen appliance usually meant wandering through a department store or seeing it in a television commercial.
Today, it often starts with a swipe on TikTok.
A creator prepares lunch in minutes using a glass air fryer. Another whips up homemade gelato with just a handful of frozen ingredients. Before long, viewers aren’t just saving the video—they’re searching for the same appliance and adding it to their shopping carts.
For brands like SharkNinja, social media has become more than a place to showcase products. It’s where curiosity turns into purchases, and where a single creator’s recommendation can spark the next viral kitchen essential.
The appliances dominating social media feeds
Among the most talked-about products is the Ninja CRISPi 4-in-1 Portable Glass Air Fryer, which has become popular among food creators for its ability to cook, serve, and store meals using the same glass container. The convenience appeals to home cooks looking to prepare quick meals without piling up dishes afterward.
Another crowd favorite is the Ninja CREAMi Ice Cream Maker, which gained even more attention after chef and content creator Erwan Heussaff showcased it in his videos. The machine allows users to turn frozen fruits and other ingredients into ice cream, sorbets, milkshakes, and smoothie bowls — bringing café-style treats into the home kitchen.
The lineup also includes the Shark FlexBreeze Cordless and Portable Fan, designed to switch easily from a stand fan to a tabletop unit, making it useful for everything from home offices to outdoor gatherings.
8.8 deals across every shopping platform
For shoppers planning to take advantage of the 8.8 sale, SharkNinja is offering different promotions depending on where they shop.
On the brand’s official website, selected products are available at up to 30% off, while buyers of the Ninja CRISPi will receive a complimentary 3.8-liter CleanCrisp Glassware.
Shopee customers purchasing the Shark FlexBreeze will get a free Ninja Blast Max Portable Blender, while buyers of the Ninja CREAMi will receive two additional CREAMi tubs. The brand is also holding a special 8.8 livestream hosted by Rayver Cruz, where exclusive deals will be offered throughout the event.
Meanwhile, Lazada shoppers can use LazPayLater with 0% interest for up to three months on SharkNinja products. Customers purchasing the Ninja CRISPi through the platform will also receive a complimentary 1.4-liter CleanCrisp Glassware.
Shopping is becoming entertainment
Whether it’s an air fryer that simplifies weeknight dinners or an ice cream maker inspired by a favorite creator’s recipe, SharkNinja’s growing popularity says something about how Filipinos are shopping today.
People are no longer buying appliances based on specifications alone. They’re buying ideas—recipes they want to recreate, lifestyles they admire, and products they’ve already seen in action. In many ways, social media has become the modern showroom, and this 8.8 sale is another reminder of just how much influence a single video can have on what ends up in our kitchens.
