Walk through any airport terminal or scroll through TikTok’s #TravelTok, and it’s clear: Gen Z is rewriting the rules of travel.
Born between 1997 and 2012, this generation isn’t just traveling more – they’re traveling differently. From choosing destinations to prioritizing values, Gen Z’s approach blends intentionality, digital savvy, and a craving for authentic experiences. Here’s a closer look at the top trends and favorite destinations shaping Gen Z’s travel style in 2025.
Gen Z’s intentional journeys: From FOMO to JOMO
Gone are the days when travel was all about ticking off bucket-list landmarks and chasing the “fear of missing out” (FOMO).
Gen Z is embracing the “joy of missing out” (JOMO), favoring slower, more purposeful travel over whirlwind tours of tourist hotspots.
Instead of joining the crowds in Santorini or Bali, they’re seeking destinations that offer deeper connections, personal growth, and a chance to unplug.
This shift is reflected in a growing preference for “slow travel”, where longer stays in fewer places allow for a more immersive experience.
Recent data shows that 81% of Filipino travelers, a group where Gen Z plays a major role, prefer trips lasting 10 to 14 days, with some extending to three weeks.
The focus is on savoring moments, building relationships with locals, and returning with stories that go beyond Instagram highlights.
Exploring secondary cities and hidden gems
Gen Z’s appetite for authenticity is steering them away from crowded capitals and toward secondary cities and lesser-known locales. Instead of Tokyo, think Osaka. Swap out Boracay for Siquijor or Bohol. These destinations are often more affordable, less crowded, and offer a more genuine glimpse into local culture.
This isn’t just about avoiding crowds–it’s about discovering experiences that don’t make it into the guidebooks. Whether it’s hiking to hidden waterfalls in Koh Samui or cycling through Copenhagen’s pastel-lined streets and cardamom-scented bakeries, Gen Z is looking for places that feel personal and fresh.
Digital discovery: Social media as the new travel agent
For Gen Z, travel inspiration starts online. TikTok and Instagram have replaced traditional travel agents, with 88% of Gen Z following at least one travel influencer on TikTok. Nearly half trust recommendations from these digital tastemakers, and a single viral post can turn an obscure spot into the next must-visit destination.
But while digital discovery plays a key role, word-of-mouth still matters, especially for tips on safety, value, and unique local experiences. Personal recommendations from friends and family continue to hold weight.
Spontaneity and flexibility: Last-minute bookings on the rise
Gen Z is the generation of spontaneity. With flexible work arrangements and a penchant for adventure, many Gen Z travelers are booking flights and accommodations at the last minute, sometimes less than a week in advance. This love for the unexpected is matched by a desire for flexible bookings and travel insurance, a lingering effect of the pandemic era.
Solo sojourns and shared adventures
Solo travel remains a favorite, with nearly 75% of Gen Z planning solo trips in 2024. At the same time, shared experiences are equally appealing. Group getaways with friends, family vacations, and partnered adventures reflect Gen Z’s desire for connection and community on the road.
Prioritizing value, sustainability, and cultural immersion
Budget-conscious yet willing to spend on meaningful experiences, Gen Z values trips that balance affordability with impact. Safety and value for money top the list of priorities, while sustainability and ethical travel follow closely.
Cities like Copenhagen are drawing young travelers with eco-friendly initiatives, bike-friendly streets, and a thriving plant-based food scene.
More than ever, Gen Z travelers want to eat where locals eat, learn from community guides, and support small businesses. They’re shifting away from party-centric trips, instead focusing on wellness, cultural exploration, and unique local experiences.
Top destinations on Gen Z’s radar
So, where is Gen Z headed in 2025? Here are some of the most popular and emerging destinations:
- Koh Samui, Thailand: For unplugged adventures, yoga retreats, and vegan eats.
- Macau, China: A blend of luxury, culture, and nightlife for those seeking both chaos and calm.
- Copenhagen, Denmark: Sustainability, happiness, and history wrapped in one stylish package.
- Jeju Island, South Korea: Nature, wellness, and unique local culture.
- Greater Orlando, Florida, USA: Beyond theme parks, a growing culinary and arts scene.
- Bangkok, Thailand: Budget-friendly, vibrant, and close to nature.
- Secondary cities in Japan, Italy, and the Philippines: For those looking to go off the beaten path.
Other trending spots include Porto Seguro and Praia Grande in Brazil, Playa del Carmen in Mexico, and Munich, Germany—destinations offering a mix of culture, adventure, and affordability.
The Gen Z travel mindset: What’s next?
Gen Z’s travel style is a reflection of their values — authenticity, connection, sustainability, and a desire to experience the world on their own terms.
They’re not just looking for vacations; they’re after journeys that transform, enrich, and leave a positive impact.
As travel brands and destinations adapt, we’ll see more offerings catering to slow travel, digital discovery, and meaningful, immersive experiences.
For Gen Z, the journey matters just as much as the destination, and the future of travel is brighter because of it.
