Milk tea fans, your new go-to hangouts have arrived.
Global tea sensation CHAGEE has opened its first three stores in the Philippines, now brewing at SM North EDSA, Robinsons Galleria, and Venice Grand Canal Mall.
With its signature BO·YA Jasmine Green Milk Tea and a lineup of internationally loved drinks, these new Tea Bars are set to become Manila’s freshest spots for tea lovers to gather, sip, and unwind.
The drink that took the world by storm
Known to fans around the globe simply as BO·YA, the Jasmine Green Milk Tea is CHAGEE’s signature beverage and has sold more than 600 million cups worldwide. What sets it apart is its authentic tea profile: a blend of premium green tea leaves from Yunnan high mountains, Dabaihao Green Tea, and Double-Petal Jasmine.
The brand uses a traditional multi-round scenting method, where fresh jasmine blossoms are layered over the tea leaves to naturally infuse their floral fragrance. Paired with Arla milk, the result is a rich, creamy drink with a naturally smooth finish — free of artificial flavorings and sweeteners.
For Filipinos long accustomed to sweetened milk teas, BO·YA offers something different: an elevated, tea-forward experience that’s both refreshing and authentic.
More than just BO·YA
While BO·YA takes center stage, CHAGEE’s Manila stores are also serving a lineup of internationally acclaimed teas. Among them are the Da Hong Pao Milk Tea, Osmanthus Oolong Milk Tea, Lapsang Souchong Black Milk Tea,and the distinctive Glutinous Green Milk Tea. Each drink highlights the brand’s philosophy of combining high-quality ingredients with modern tea craftsmanship.
With three locations opening simultaneously, Manila customers don’t have to travel far to get a taste. All stores have officially began serving drinks since August 29, instantly drawing long lines of curious customers and loyal fans eager to be among the first to sip CHAGEE’s famed creations.
A new kind of tea bar experience
CHAGEE brings the Tea Bar concept at its Venice Grand Canal Mall store
Beyond its drinks, CHAGEE is introducing the Tea Bar concept to the Philippines — modern spaces designed not just for quick takeaways but also for tea appreciation and relaxation. The stores feature minimalist interiors infused with warm, natural elements, offering a calm retreat amid the buzz of Manila’s shopping centers.
“CHAGEE isn’t just about milk tea. It’s about creating a space where people can slow down, connect, and enjoy the art of tea in a modern way,” the brand shared during its launch.
By blending global design aesthetics with the heritage of traditional tea culture, CHAGEE hopes to set a new standard for café-hopping in the metro.
Launch promos: Big prizes and bigger savings
Front facade of CHAGEE at SM North EDSA
To celebrate its Manila debut, CHAGEE rolled out a three-day “Tear and Win” promo from August 29 to 31. Customers who ordered large fresh milk teas received a special cup with a peel-away section revealing instant prizes — from iPhones and Jo Malone perfumes to limited-edition merchandise and even a Louis Vuitton Speedy bag.
For those who came thirsty, CHAGEE also offered irresistible bundle deals:
- Two large BO·YA Jasmine Green Milk Teas for ₱165 (regular price ₱330)
- One large BO·YA Jasmine Green Milk Tea plus one large Da Hong Pao Milk Tea for ₱169 (regular price ₱334)
Both bundles qualified for the “Tear and Win” promo, ensuring that every purchase came with excitement. Customers who had collected vouchers from CHAGEE’s earlier pop-up event also began redeeming them at the new stores.
The digital CHAGEE experience
CHAGEE store at Robinsons Galleria
In true global fashion, CHAGEE is also making it easy for Filipinos to access its menu and exclusive perks through the CHAGEE mobile app, available on both the Play Store and App Store. The app allows users to redeem vouchers, discover new drinks, and stay updated on promotions.
Filipinos can also follow CHAGEE Philippines on Facebook and Instagram for the latest announcements, events, and upcoming store openings.
The start of something big
The arrival of CHAGEE in Manila isn’t just another milk tea launch — it’s the start of a new chapter in the city’s beverage culture. With its emphasis on authenticity, craftsmanship, and global tea traditions, CHAGEE brings something fresh to the table for Filipinos who have embraced milk tea as part of their lifestyle.
And with BO·YA leading the charge, Manila is officially part of the craze that’s captivated millions around the world.
Tara, CHAGEE? Tara, BO·YA!
