In recent years, running culture has been at the forefront as it transformed from a niche activity to a mainstream phenomenon. The solitary pursuit has evolved into a vibrant community experience, connecting Filipinos across all walks of life.
After the 2024 narratives of the Filipinos, there has been a significant shift toward a healthier lifestyle for 2025 as everyone seems to be dedicated to the culture of self-love and self-development.
However, this trend is not solely about physical fitness but also about adopting more nutritious eating habits.
Technology and the rise of running culture
With the influence of social media, the running culture has reached a significant boom. Many Filipinos are seen documenting their fitness journeys through TikTok and reels, inspiring others to join in.
The goal for 2025 is to make running clubs as ubiquitous as Zumba groups in every barangay, further integrating running into the fabric of Filipino culture. This is further supported by technology, with the rise of applications like Strava, which allow runners to track their routes, set goals, and connect with fellow runners. It also enables users to join challenges, share achievements, and receive support from others, fostering a sense of camaraderie and motivation.
As running becomes a shared experience that drives social change, the app allows users to advocate for better infrastructure as they find new running spots.
In addition, running clubs have also been established to foster a sense of community among runners hoping for a better health. These clubs provide training sessions, support networks, and encouragement, making running more accessible and enjoyable for newcomers.
Exploring places for destination races
The rise of the running scene comes with the promotion of tourism as it highlights the beauty of the Philippines, with individuals becoming more outgoing and more eager to explore different regions.
For example, several events, such as the Siargao Marathon, the Baguio to Sagada Ultramarathon, and the Pagudpud Ultramarathons, have paved the way to explore and support local economies.
Likewise, several events are in line for this year, and most are planned in scenic locations such as Subic, Batanes, and Bukidnon, offering runners a chance to experience the country’s diverse landscapes while staying active. Further, this trend supports local tourism and contributes to economic growth.
Healthy plates: The culinary side of fitness
As Filipinos embrace running and fitness, there is a growing emphasis on healthy eating. Traditional dishes are being reinvented with healthier ingredients, creating what is often referred to as “healthy plates.”
The concept of healthy plates aligns with the broader health and wellness movement, encouraging Filipinos to adopt balanced diets that complement their active lifestyles. This includes plant-based versions of famous Filipino dishes like adobo, sinigang, and kare-kare, as well as incorporating more vegetables and lean proteins into meals.
Likewise, several recipes for protein bowls, yogurt snacks, and overnight oats are on the rise as people seek a healthier snack that depends on their taste palate and diet plan.
Moreover, this trend is not only about personal health but also about cultural preservation, as traditional recipes are adapted to meet modern dietary needs.
The intersection of style and fitness
The boom of the running culture has also influenced fashion trends, with the rise of brands focusing on functional yet stylish clothing. Brands are now offering a range of athletic wear that combines comfort with style, appealing to both serious runners and casual fitness enthusiasts.
As Filipinos express their style through their choice of athletic wear, social media platforms showcase how fitness and fashion blend as influencers often highlight their workout outfits alongside their fitness achievements.
Aside from well-known activewear brands like Nike, Adidas, Under Armour, and the like, such notable brands used by influencers as featured in their social media platforms are:
The continuous transformation of health and fitness benefits individuals and has positive impacts on the economy and cultural identity, making it a compelling story that resonates with Filipinos across various categories. In 2025, running culture, healthy plates, and technology all contribute to a broader movement towards the approach to health and fitness.
