The New Channel (TNC), a dynamic digital platform known for its timely, thought-provoking, and advocacy-driven content, shines a spotlight on Yayee, a vibrant and dynamic artist from Thailand who is rapidly making waves in the international music scene including the Philippines.
With her infectious pop sound, captivating stage presence, and unique blend of influences, Yayee is poised to become a global sensation. Her story, , according to TNC, is a testament to the power of talent and perseverance, resonates deeply within the burgeoning Philippine music scene, drawing comparisons to the meteoric rise of girl groups like BINI, who have made a historic sold-out show at Philippine Arena recently.
TNC introduces Yayee to Filipino audiences
Born Karitta Santee in Khon Kaen, Yayee’s musical journey began in Mahasarakam, where she currently resides.
From a young age, she immersed herself in a rich tapestry of musical and dance traditions, studying modern music and dance alongside traditional Thai dance. This fusion of influences has become a hallmark of her artistic identity, shaping her eclectic and genre-bending musical style.
Her formal music education at Mahasarakham University, where she majored in Western music, further honed her skills and broadened her understanding of musical forms and techniques.
Yayee’s versatility as an artist is truly remarkable. She effortlessly navigates various genres, drawing inspiration from a diverse range of artists, including pop icons like Ariana Grande, South Korean rapper B.I, and Bang Ye Dam from the boy band Treasure, whose song “Treasure My Treasure” has been a significant influence.
This eclectic mix allows Yayee to create a sound that is both refreshingly new and comfortingly familiar, appealing to a broad and diverse audience. This ability to connect with a wide range of listeners is a key factor in her growing popularity, echoing the cross-cultural appeal of Filipino groups like BINI, who have captured hearts across Southeast Asia with their catchy tunes and vibrant performances.
Creating a vibrant and immersive soundscape
A pivotal moment in Yayee’s career came after auditioning for Up! Hit Music Production, a Norwegian company dedicated to nurturing emerging artists.
Securing a deal with the company has provided Yayee with the resources and support necessary to fully realize her artistic vision, collaborating with talented producers and songwriters to craft her unique sound.
Yayee’s music creates a vibrant and immersive soundscape. Her style defies easy categorization, blending pop sensibilities with influences from various musical traditions. This, combined with her magnetic stage presence, sets her apart. Her enchanting voice, playful humor, and genuine connection with her audience add a refreshing dynamic to her performances.
Known for her teasing charm and laid-back personality, Yayee enjoys spending her downtime with her cat and indulging in her favorite snacks, offering a glimpse into her relatable and down-to-earth persona.
Her recent collaboration with KWC PH artist, Jan Francis, on the single “You Are The One” exemplifies the power of cross-cultural collaboration in music. Blending Yayee’s unique Thai pop style with Jan Francis’s vocal talent, the song is a powerful anthem of hope and inspiration that resonates with listeners worldwide. (Watch You Are The One here: https://www.youtube.com/watch?v=0hK0oOvDmXY)
The song’s selection as the official anthem of KWC 2025, to be held in Bangkok in November, further solidifies Yayee’s rising star status and her connection to the international music community. Just as Filipino artists like BINI have broken barriers and collaborated with international artists, Yayee’s collaboration with Jan Francis demonstrates her ambition to connect with a global audience.
Yayee’s heartfelt and resonant music
As Yayee continues to release heartfelt and resonant music, she aims to inspire others through her artistry, embracing her youthful spirit and pushing creative boundaries.
Her dedication to her craft, combined with her infectious personality, makes her a true force to be reckoned with. She envisions a future where her music uplifts and empowers, spreading positivity and joy throughout the world.
Yayee is ready to make her mark on the global music scene. Her journey, driven by passion and talent, serves as an inspiration to aspiring artists everywhere.
Just as Filipino artists have found success on the international stage, TNC believes that Yayee is poised to represent Thailand’s vibrant music scene and captivate audiences not just in the Philippines but also worldwide.
Listen to Yayee’s music on major streaming platforms and join her on this exciting journey! You can find her music on Spotify and connect with her on social media: Youtube @yayeeuphitmusic, Instagram @yayee_uphitmusic, Facebook @yayeeuphitmusicofficial & Tiktok @yayeekrt.
With a renewed focus on cultural promotion, international collaboration, and innovative projects, TNC is poised to solidify its position as a leading force in alternative media, driving positive change and showcasing Filipino talent on a global stage. TNC’s mission is to become a community where passionate people accept each other, share inspiration and promote positive transformation among each other.
TNC’s vision, on the other hand, is to be a global 24/7 livestream channel that connect the Philippines to different key cities around the world while showcasing Filipino talents, global influencers, cultural intelligence and ingenuity.
Through TNC, our passion transforms a community that sees and shares, All Things NEW®. For more NEW stories on TNC, search #TNCnow or read through http://www.TheNewChannel.com
